ABSTRACT
To attract more foreign tourists, the Indonesian government offered a free visa for citizens of some countries, including China. As a result, there has been a surge in the number of Chinese tourists visiting Indonesia. This study aims to explore the perceptions of Chinese tourists toward the price and quality of the tour packages on Bali island. This study uses a qualitative method. Data were collected in China using an online survey to the China tourists and also document study. Data were analyzed using descriptive statistical analysis qualitative method. The analysis used in this study is a quantitative analysis, which is commonly used is a statistical analysis and is described in making conclusions. China tourists choose Bali as their destination for holiday because they offered an interesting price from the travel agents. The price of this package became the attraction to Bali. The travel agent then applies the monopolistic practice of only bringing tourists to shop at designated places, which of course has a partner relationship with the travel agents in China. The result of this study proved China tourists are not fully satisfied with the quality of packages offered.
