ABSTRACT
The behavior of the community and tourists need to be equipped with the values of education and knowledge to support tourism activities in order to always preserve nature and culture. The potential of the Ciletuh Geopark Palabuhanratu (geodiversity, biodiversity, and culture diversity) becomes the most valuable value after the Ciletuh Geopark becomes part of the Global Geopark Networks (GGN), which was formalized by UNESCO. The purpose of this study is to equip community and tourist education in developing Educational Values in the Ciletuh Palabuhanratu Geopark, Sukabumi Regency. Based on the study of various literatures, the edutourism development model has three dimensions which are the main components in the analysis in research. The first dimension is the dimension of the readiness of local communities in developing edutourism. The second dimension is the dimension of infrastructure readiness and management of edutourism areas, and the third dimension is edutourism tourist satisfaction. Researchers used 126 questionnaire study data sets as 100 community tourists and 11 tourist managers. The results show the value of education is influenced by tourism knowledge, and community motivation, partially tourism knowledge variables, community motivation, partially significantly influence marketing skills, community hospitality and readiness to develop edutourism so that the hypothesis can be proven. The implication of the results of this study is that the public, tourists, and tour managers must raise awareness and motivate people’s behavior to care for the environment.
