ABSTRACT
Volunteer tourism is a tourism product that combines volunteer and tourism activities. This study aims at measuring the stage of readiness for a sample of tourists, volunteers, and volunteer tourists to undertake volunteer tourism experience by using psychological factors as predictor variables. We chose lifestyle values, sensation-seeking personality, and social class as representatives of psychographic factors. Data were collected in Australia involving tourists, volunteers, and volunteer tourists who are Australian citizenship. They are chosen using the convenience sampling method. Data obtained using exploratory and confirmatory factor analysis, also using the structural equation model. The main findings of the study indicated that lifestyle value and sensation seeking personality significantly influence the stage of readiness to join volunteer tourism activities.
