ABSTRACT
Pandemic Covid-19 affects the life order of the world. The state of Indonesia experienced its impact that resulted in the life order of urban and rural communities to change, including the tourism village community character. The challenge of Pandemic Covid-19 is the tourism village community in preserving the culture of the Ngalaksa must prepare the character to face the situation of normal new era. This research aims to determine the strategy of tourism village government in building the character of tourism village community in the preservation of cultural Ngalaksa in the new era. The research method used is a case study in Rancakalong subdistrict, Sumedang district, with data collection techniques using interviews and observations, and analyzed qualitatively using data reduction. The results of the study gained that efforts to build the character of tourism village community in the preservation of cultural Ngalaksa in the new era normal by 1) making policies with a family spirit and the value of local wisdom; and 2) the character of the community owned is a strong character, discipline, cooperation, creative, honest, obedient to the rules, the security of family food, and the preservation of local wisdom.
