ABSTRACT
Several studies showed that low perception of individual accessibility negatively influences tourists’ willingness to visit, while high perception of destination accessibility positively influences tourists’ willingness to visit. The purpose of this study was to measure the influence of individual accessibility and destination accessibility on tourists’ revisit intention to nature-based tourism destination. This research design method used Non-correlational Experimental Design. A total of 114 respondents were obtained using convenience and snowball sampling technique to collect the sample, which was then analyzed using multiple linear regression. The result of this study showed that high perception of individual accessibility did not have an influence on tourists’ willingness to visit, while high perception of destination accessibility had an influence on tourists’ willingness to visit. Simultaneously, both variables have little influence toward tourists’ willingness to visit.
