ABSTRACT
This study aimed to examine the influence of gastronomic festival attributes on behavioral intention. The research method used is descriptive and verification study. The data were collected through questionnaire. The population from this research was visitors from different regions visiting Wisata Kuliner Tjeplak Purwakarta. The technique for choosing the samples is systematic random sampling to get 400 respondents. The statistical analysis used is multiple linear regression using SPSS 20 for Windows. The result of the test shows that gastronomic festival attributes have a significant influence on behavioral intention. Moreover, all dimensions of gastronomic festivals attributes have a significant influence on behavioral intention.
