ABSTRACT
This study aims to identify the extent to which food delivery service (Go-Food) has an influence on the level of recognition among millennials in Bandung on the traditional food of West Java. A further implication is expected to be the identification of distribution channels for traditional food to reach its market. If these pathways are established, then efforts to preserve traditional food will be easier to do. Research method used is quantitative descriptive, and researchers inventory the availability of traditional foods contained in the Go-Food service in Bandung. The next step is to survey a number of millennial respondents who use Go-Food services. The sampling technique used is snowball sampling, where the number of samples will continue to grow until the data stability is obtained. The data collected is processed using Microsoft Excel to see various trends related to millennial behavior. The results showed in general the types of food that are usually ordered by millennials through the Go-Food service are fast foods that do not include traditional foods. However, 59.1% of respondents realized that there are traditional foods that can be ordered. Some types of traditional foods that are most often ordered include serabi, lotek, balok cake, rengginang, and wajit. Meanwhile 39.8% of respondents felt that they gained new knowledge about traditional food in West Java, while the rest did not feel confident and hesitant.
