ABSTRACT
This study aimed to investigate the effect of perceived authenticity towards revisit intention of Sundanese ethnic restaurants consumers in West Bandung Regency. The independent variable (X) in this study is perceived authenticity which consists of several sub-dimensions, namely food authenticity, authenticity of atmospherics and employee authenticity and the dependent variable (Y) is revisit intention. The type of this research is explanatory survey. The data were collected through a survey using stratified sampling technique involving 400 respondents consisting 220 consumers of Kampung Daun Culture Gallery & Café and 180 consumers of Sapulidi Resort, Café and Gallery. The data and hypothesis were tested through multivariate regression using IBM SPSS for Windows 20.0 program. The results showed that the perceived authenticity variables had a significant influence on the revisit intention of Sundanese ethnic restaurants consumers in West Bandung Regency. Partially all of perceived authenticity gives significant effect on revisit intention.
