ABSTRACT
This research is aimed to analyze the impact of dining experience which consists of food, service, environment, and price fairness quality towards the revisit intention on Mujigae Resto at Bandung Outlet (Ciwalk, Festival Citylink and Miko Mall). The independent variable (X) of this research is dining experience among the food quality, service quality, quality of the environment, and price fairness as the sub-dimension of the variable, while the revisit intention is the dependent variable (Y) in this research. The type of research used in this research is a descriptive and verification research. This research also uses the quantitative approach with 400 respondents who were the consumers that doing the purchase at Mujigae Res-to at Bandung Outlet. Service quality gains the highest score while the price fairness gains the lowest score on the research as the sub variable of an independent variable. The revisit intention at Mujigae resto at Bandung Outlet is also the highest score in the category, by the probability to visit again as the highest score and the likelihood to be the first choice for the future visit as the lowest one. In conclusion, this research approved that there is a big impact on each other among the dining experience and revisit intention.
