ABSTRACT
The purpose of this study is to provide insight into strategies for how to survive and recover in the hospitality industry affected by the Covid-19 pandemic. This study used the content analysis method which was conducted descriptively based on webinars related to the impact of the COVID-19 pandemic on tourism, carried out from April to May 2020. The webinar that the researchers chose was hotel-related, because the hotel industry was one of the industries that had the greatest impact from the COVID-19 pandemic. The results of this study provide tactical steps to survive and recover from the COVID-19 pandemic through operational, financial, human resources, public relations, and recovery processes through collaboration, operation, venture, innovation, and development. Further development of this kit is implemented as a strategic tool for the hotel industry and academia to prepare human resources after the COVID-19 pandemic.
