ABSTRACT
This study aims to shed light on the role of big data (BD) in the promotion of Amazon’s e-commerce. The study concluded that the success of the company is due to the early adoption of the principles of BD, and its integration into the commercial strategy.
The company has also been able to invest heavily in the development of applications for the big data mining (DM) and analytics, as well as designing a technical map that responds to the concerns of customers, gives greater ability to track their behaviors and protect the procedures of shopping, delivery, and payment, which indicates that Amazon’s success in leading e-commerce involves standards of the control degree over the vast amount of data, the team skills and the nature of the technical tools to achieve its strategic vision. It is also expected that big data entry will continue breaking new horizons in this area in the foreseeable future.
