ABSTRACT
Nowadays, big data are considered an extremely valued asset, and its use is foremost important. Small and medium enterprises (SMEs) 1 are discovering ways to use this data for their business growth. This study tries to focus on a literature review of academic research, providing an overview of how SMEs can use big data analytics. It’s found that SMEs need mechanisms, tools, and methods to acquire Data analytics skills than exploit the potential of big data.
