ABSTRACT
Data mining (DM) has emerged in response to the need for organizations to find a way to take advantage of the large data stored in their databases and repositories, from which traditional analysis methods are unable to extract useful information from them. This technology, based on intelligent deductive algorithms, allows the conversion of a huge amount of raw data into meaningful information, and into new knowledge, which is commonly used to support decision-making.
Therefore, this chapter seeks to provide a theoretical study on how this technology contributes to support decision-making in business organizations. This is to sensitize organizations and practitioners of the advantages of this technology is adopted and arouse the curiosity of scholars and researchers to enrich the subject by studies and research, especially in economic and administrative sciences.
68To reach clear results, the descriptive and analytical approach was adopted in dealing with the subject by reviewing the articles, studies, and reports related to the research problem. These references were used in determining the basic theoretical concepts related to DM and their assumed role in the decision-making process. A practical case was also noted on the application of the technology by looking at the status of Dubai Airports.
This research paper concluded that this smart technology works to search for relationships, trends, and patterns hidden in databases, to be used in building models of prediction, and in exploring the behavior of individuals, and in determining their general trends.
This useful information is used in several areas, such as creating a competitive advantage that the organization focuses on, or improving the performance of its services. The systematic and orderly use of this technology also makes the organization’s information system an integrated system that discovers shares, and distributes knowledge.
This allows the provision of accurate and rapid information, which contributes to better decision-making, especially on how to increase profits or reduce costs. This research concluded that Dubai Airports Corporation has been able to benefit from the applications of this technology, not only in supporting the decision-making process but also in creating a competitive advantage, improving services, reducing costs, and raising its overall performance.
