ABSTRACT
The aim of this study is to explore to what extent this business model (BM) can support a sustainable business strategy (BS). The course has been guided by the objectives to assess the present-day businesses’ problems, the necessity of this new BM, a description of the model, its benefits, and the limitation of the proposed model. For the purpose of the study, a descriptive research has been focused on selected businesses, which were in operation at the time of the study and formed in a capitalistic way. Data have been collected mainly through in-depth interviews of entrepreneurs, employees, and customers. Secondary data have also been used by reviewing bulletins, newspapers, and articles from national and international journals. A sample has been selected by using the stratified random sampling method.
The findings of the study have shown that only money cannot give happiness and ensure sustainable development. Moreover, the economy is dominated by a system of interest-based borrowing. However, an interest-based borrowing system has several problems, like the certainty of expenditure by a business against the uncertainty of its profit. The purpose of a business should not be only profit maximization but also welfare. The employees should be treated as family members of a business enterprise. Corporate social responsibility (CSR) should be carried out in a structured way. The business house should maintain fair distribution and taxation policies. The study concludes that the proposed BM will help to develop a sustainable business structure.
