ABSTRACT
This study aims to determine the influence between religiosity, lifestyle, and attitude toward the purchase intention of Muslim fashion products in creating a halal fashion value chain. By using a survey in the form of a questionnaire, the total sample of research obtained 200 respondents who consisted of Muslim men and women with the requirement that they had already bought and used Muslim fashion products. Multiple linear regression was used to analyze the data and to test the research hypotheses. The results indicate that attitude and lifestyle have an influence toward purchase intention on Muslim fashion products. Surprisingly, there is no influence between religiosity toward their purchase intention.
