ABSTRACT
This research was conducted based on the current rapid technological advancements and fierce business competition, which force companies to quickly adapt and to compete by implementing learning organization. This research employed a qualitative approach using Senge's Five Disciplines of Learning Organizations and SWOT analysis to observe the company condition. In this research, 10 employees were assigned as the key informants with predetermined criteria. It was found that the company had implemented Senge’s five pillars (shared vision, system thinking, mental model, team learning, and personal mastery). On the other hand, SWOT analysis revealed that (1) certified and experienced labors and superior SOP were required in learning organization application, (2) the quality and competitiveness were generally good, but it was necessary to provide advantages as a form of corporate responsibility, (3) learning organization was established by improving communication between management, employees, and consumers using Android for customers the service availability. It can be concluded that the learning organization application increased the company competitiveness and customer satisfaction level.
