ABSTRACT
Social capital is a social networks concept that can develop one’s life capacities. Framed under a case study research, this study analyzed social capital factors in relation to entrepreneurial motivation for undergraduate students in East Preanger, West Java, Indonesia. This study used a quantitative approach with multiple regression analysis. The results showed that the norms and values in communication and human network systems had a significant effect on the undergraduate students’ entrepreneurial motivation in East Preanger, West Java, Indonesia. Better social capital provides the impetus to increase and develop entrepreneurial motivation. The capacity to support today’s entrepreneurial motivation is the development online social capital.
