ABSTRACT
The purpose of this study is to identify problems related to the capacity of human resources in SMEs in the geopark region of Belitung and recommend strategies to increase the capacity of human resources. Geopark tourism development is a development priority in the Belitung district. The declaration of the Belitung Geopark as a national geopark is a very important momentum to improve the value chain performance from upstream to downstream from the process of providing tourism in the geopark. Increasing human resource capacity becomes very important because it is an unlimited asset of the organization and can be a competitive advantage. This re-search was qualitative. The sample size was determined by the snowball method and then the sampling technique used was purposive sampling. The sample size was 50 SMEs in Geopark Belitung. The data collection methods were observation, questionnaires, in-depth interviews, literature study, and Focus Group Discussion. The data were analyzed using resources-based view and descriptive analysis. The result of this study shows that SMEs at Geopark Belitung need human resources capacity development. The priority areas are change in mindset from business actors from mining businesses to service businesses and increasing expertise in the production process.
