ABSTRACT
This research is aimed to analyze the influence of co-creation on creative industry performance in Indonesia. This study is based on the contribution of the creative industry in the national economy. The method of the study was causal explanatory survey research. Co-creation was measured by Across Interaction, Product Options, Access and Price Experience, while Firm Performance (Financial, Customer, Internal Business Process, Learning and Growth Perspective). The population were leather industries, leather goods and foot-wear in West Java Indonesia that involved 252 respondents. All research variables were measured by using scale 1–5 with data collection techniques through questionnaires. The data was analyzed by SEM. The results show that co-creation has a significant influence on firm performance. This study implies to improve the performance of creative industry, it is necessary to improve the co-creation process such as increasing across-interactions, increasing the diversity of product options, and facilitating access to information on products.
