ABSTRACT
The era of Society 5.0 encourages SMEs to manage, create, communicate and apply knowledge to all kinds of business activities to achieve their business goals. The purpose of this study is to analyze the effectiveness of strategic knowledge creation in SMEs. To this end, an explanatory survey was conducted on small and medium coffee enterprises. The data analysis technique used is SEM-PLS with SmartPLS 3 computer software. The results revealed that strategic knowledge creation was sufficiently effective to be applied in SMEs. Strategic knowledge creation could determine how to manage knowledge, how and when to create knowledge, and how to apply it in order to boost SMEs’ productivity.
