ABSTRACT
In the era society 5.0, it is necessary for a business to be equipped with an innovative entrepreneurial orientation. The present study describes the entrepreneurial orientation of small and medium coffee enterprises. The study was conducted using an explanatory survey. The samples were small and medium coffee enterprises in Garut, Indonesia. The data analysis technique used was SEM-PLS. The results showed that the small and medium coffee enterprises had good entrepreneurial orientation in a such a way that it could improve their market share and business performance by conducting environmental analysis, making innovations, taking risks, and developing new ideas, products, and services.
