ABSTRACT
This Study is to find out the influence of service quality and promotion price in making Household Loan Credit (KPR) decisions. Although profitable, research on the decision to apply for a KPR in West Java which is published in leading journals is still not widely available. This study intends to examine the effect of service quality and promotion prices on the decision to apply for a mortgage at a private bank in the Kiaracondong area of West Java. The research model has a dependent variable namely the decision to submit a mortgage, and two independent variables namely service quality and promotion price. Statistics used were multiple linear regression analysis. The model estimation used SPSS version 24. The data were taken by distributing questionnaires to 46 customers whose KPR applications were approved during the promotion program. The results of the study stated that the service quality and promotion price had a positive and significant effect on the decision to submit a KPR
