ABSTRACT
This research is amed to design and determine consumer responses on IMC activities carried out by SME LSP and obtain the concept of a campaign by using IMC through creative, persuasive, and communicative media in providing information in order to attract consumers to buy and increase sales. Small industries generally do not have market information because of their limited ability, thus it caused difficulty for small enterprises to expand the market access. The use of information technology has an urgent need for SMEs, especially SME LSP, so they can compete and increase their business capacity. To see opportunities and information from various sources used in decision making by SME LSP, information technology is needed. The method used in the design of the IMC model is the Unified Process and DFD that aim to describe business processes and design. This research used 10 SMEs LSP in Bandung as sample. The results show that the IMC model that can be used by SMEs, as well as identifying the need to build a web site design. The IMC model is implemented in the form of a prototype application with IMC-based software development methods.
