ABSTRACT
This research tests the impact of product quality and brand image on purchasing decision through purchasing intention as a mediating variable. The population were visitors of Kantor Wuling Suci Bandung Branch Office. The sample were 152 visitors who were chosen by Slovin equation. The data was collected by survey with questionnaire method. This research used regression and path analysis method to analysis the impact of product quality and brand image on purchasing intention simultaneously and partially, and figure out the impact of purchasing intention on purchasing decision. The result of this research are product quality effects purchasing intention partially, brand image effects purchasing intention partially, product quality and brand image effect purchasing intention simultaneously, purchasing intention effects purchasing decision.
