ABSTRACT
This study aims to analyze behavioral variables, Behavior intention to use online shopping (X1), Perceive behavioral control using online shopping (X2), Attitudes toward behavior online shopping (X3), perceived ease of using online shopping applications (X4) and Perceive usefulness online shopping (X5) as a predictor of the use of online shopping and correlation between variables. Based on the testing of multiple linear regression, the results showed that the dependent variable behavior intention to use online shopping, perceive behavior control using online shopping behavior, attitudes toward the use of online shopping, perceived ease of using online shopping applications and the perception of the benefits of using online shopping could be predictors of actual system use online shopping. Based on the results of the validity test with the Pearson correlation method, the results show that there is a relationship between each variable.
