ABSTRACT
The purpose of this research was to examine the impact of value equity, relationship equity, and affective commitment to loyalty intention on Go-Jek Indonesia. The sample was selected from students at several polytechnics and universities in Bandung who used Go-Jek services through their mobile phone application. Ninety-one questionnaires were analyzed in order to get a meaningful conclusion. The hypotheses were tested using SPSS Smart PLS to discover the relationship between value equity, relationship equity, affective commitment, and loyalty intention, and all of them were accepted. The results indicated that nearly all young people in Bandung used Go-Jek services and they would be loyal in the future as Go-Jek customers. This indicated that value equity, relationship equity, and affective commitment had a positive impact on Go-Jek customer loyalty intention.
