ABSTRACT
Fierce competition forces companies to pay attention to Consumer Perceived Value (CPV). CPV is a key to compete with other business competitors. This research aims at proposing an integrated model by combining variables based on previous research and testing them with empirical data. This research employs descriptive and verification methods. The empirical data were collected through a questionnaire that was administered to Moslem fashion users. This study used confirmatory factor analysis as an analytical tool in data processing. Moreover, in this study, the CPV determinant variables of previous studies were combined with innovation value on the model and then it is named the “Integrated Model of CPV.” This study discovers that the integrated model of CPV consists of price value, social value, emotional value, quality value, perceived risk value, aesthetic value, and innovation value.
