ABSTRACT

This research aimed to analyze the influence of 5 dimensions of service qualities tangibles, reliability, responsiveness, assurance, and empathy toward customer satisfaction. The research subject is a company engaged in sharia banking that has been listed in Bursa Efek Indonesia (BEI), PT Bank Panin Dubai Syariah, Tbk. The research samples were 100 customers of PT Bank Panin Dubai Syariah, Tbk, throughout Indonesia. The technique of collecting research samples used simple random sampling. It was due to all customers of PT Bank Panin Dubai Syariah, Tbk, having the same opportunity to become samples without any conditions. Five hypotheses were found in this research. The research concludes that quality service, which consists of tangible, reliability, responsiveness, assurance, and empathy dimensions, has a significant influence on the level of customer satisfaction of PT Bank Panin Dubai Syariah, Tbk.