ABSTRACT
This study aims to analyze the influence of destination image and destination personality on behavioral intention. This purposive sampling study used a sample of 130 respondents with the criteria for the samples taken being domestic tourists who were visiting Gandoriah beach. The results of the study show that the destination image does not have a positive effect on the behavioral intention and destination personality has a positive effect on behavioral intention. This indicates that the destination image does not have a positive influence on behavioral intention. This is because the coast of Gondariah, located in the city of Pariaman, is a new trainee destination, so it is not popularly known by tourists. Destination personality has a positive effect on behavioral intention. This means that tourists visiting Gondariah beach in Pariaman city feel happy so that it influences their intention to behave again in the future. To increase tourist visits can be recommended to managers of tourist destinations to add tourist attractions so that it can add to the appeal of the coast of Gondariah in the future through the addition of play facilities for children.
