ABSTRACT
This research is business strategies formulation in a construction company to improve the competitiveness of the construction company. Study case is PT X, a private construction company. The study aims to obtain recommendation strategies that can be applied by the company. The methodology used in this research is descriptive qualitative and quantitative through interviews and questionnaires. The results of the research from the input stage are the EFE matrix value of 2.952 and the IFE matrix value of 2.965. Furthermore, at the matching stage, the company position is found in the IE matrix in quadrant V. Consequently, the top priority strategy results obtained at the decision stage with the QSPM matrix are establishing operational cooperation (KSO) with state-owned contractors in working on government projects and increasing project work with the middle to lower category.
