ABSTRACT

Mountain tourism is typically visited more than once by tourists. However, some prefer visiting a new mountain. The study aims to identify factors affecting the revisit intention of tourists at Mount Guntur. It used quantitative methods and the data were collected through interviewing some informants and distributing questionnaires to 100 respondents who had visited and were visiting Mount Guntur. The collected data were analyzed using discriminant analysis. The result shows experiences in visiting Mount Guntur and Mount Guntur is good nature tourism with wonderful scenery.