ABSTRACT
Halal has become a main discussed issue in the business world. Indonesia is ranked first as the country which has the largest Muslim population compared with other countries. However, one of the studies has shown that Indonesia is less concerned about halal food. There are many studies discussing halal food around the world, but meanwhile in Indonesia the research needs further development. This study’s purpose is to test a new modified research model on whether it is possible to use them as a further option or not. In addition, this study wanted to test the model based on halal awareness, halal certification, product quality, marketing promotion, brand, halal knowledge, halal quality, and attitude toward halal food to purchase intention on halal food in Indonesia. The result of validity shows that there are two invalid question. It is also concluded that all variables used are reliable and that the model can be used for further research.
