ABSTRACT
Indonesia is a country with high gross domestic product but ranks low in the Human Development Index (HDI). Through HDI, it’s found that one of Indonesia’s problems is their misdirection, mis-budgeting, and misuse of housing development for the poor. Habitat for Humanity (HFH) is a non-governmental organization (NGO) that partners with companies’ corporate social responsibility (CSR) programs, which strive in housing for the poor. This study’s originality comes from its purpose, which is trying to find out and describe an NGO’s performance, which is accounted from their unique business focus which, in HFH’s case, is construction. This study is a qualitative study using interviews with their internal (staff) and external (CSR donors) via telephone calls, which then are analyzed using transcendental realism method from Miles and Huberman. This study concludes that HFH is putting their performance priority as a construction NGO in the right place. For future research, a more detailed NGO performance questionnaire would give a better image of whether their prioritized performance actually is perceived well or not by their stakeholders.
