ABSTRACT
As the proliferation of home virtual assistants (“VAs”) grows, so too do customers’ needs. But their expectations have far surpassed what the technology can currently provide, be it tracking a package, asking for the weather report, or playing a song. Greater content demands are emerging and soon story will be one of them. But is the VA an appropriate venue for story? Or are there other components of the story experience that can fulfill consumers’ needs through this technology? The authors of this article break down past mistakes and successes of the interactive ancestors of VAs and recommend what VA technology needs to adopt and avoid in order to thrive as a viable storytelling platform.
