Themed entertainment parks, once thought to be an experience enjoyed only on a family vacation, are now in more cities across the world than ever before. Rides and attractions continue to pique one’s sense of wonder and child-like imagination, regardless of one’s age, and they do so with the help of storytelling. The author, a well-regarded creative director in the field, informs readers on the basic components of the attraction experience, while laying the groundwork for creating a story from scratch that is unique to this industry. His firsthand experience and insight will help writers prepare for that enviable opportunity of bringing to life a beloved, worldwide franchise from film into a fun, physical experience where one feels that they are a part of that world.