ABSTRACT
This article aims to improve the entrepreneurial intentions of sports college students and mobilize the initiative of sports college students’ self-employment, and to settle the factors of entrepreneurial education influencing the entrepreneurial intentions of university students majoring in sports in Guangdong Province. This research used a questionnaire to collect data from sports college students at universities in Guangdong Province. The research employed multiple regressions to test hypothesis. The main research conclusions were as follows: (1) Student attitude could effectively promote the entrepreneurial intentions of sports college students. Entrepreneurial education participation had a significant positive impact on sports college students’ entrepreneurial intentions. (2) Education method can effectively promote the entrepreneurial intentions of sports college students. Entrepreneurial planning contests and entrepreneurial lectures have a significant positive impact on sports college students’ entrepreneurial intentions. (3) Investments in educational resources can effectively promote the entrepreneurial intentions of sports college students.
