ABSTRACT
The COVID-19 pandemic has been a major disruptor for tried and tested approaches to strategy and an accelerator of new emerging approaches. In this chapter, we present two research-based frameworks of emerging approaches to strategic decision-making. The first, DRIVE, is a macro-level framework that maps the contextual megatrends shaping the socioeconomic ecosystem. The second, CLEVER, is a meso-level framework that describes the drivers of successful strategy implementation. Jointly, the two frameworks constitute the foundation of a new strategic architecture that empowers firms to identify growth opportunities and successfully organise to pursue them in the turbulent, post-pandemic world economy.
