ABSTRACT
“Whether the current drive toward corporate sustainability is genuine or mere public relations, the fact remains that, in the long run, sustainability will not merely exist as an option: It will and must become an investor-driven as well as physical necessity. The human modus operandi is inherently shortsighted, ever overemphasizing the immediate but as countless indicators have recently demonstrated, issues of sustainability have become very much concerns of the here and now. It is only a matter of time before these concerns garner the scrutiny of the investing public. The earth itself is an asset, and profiting at the expense of this resource without accounting for its depreciation is not a practice that can continue unchecked. The present scale and scope of industry has left an ominous footprint, and only the most arrogant of companies could be reckless enough to believe investors will ignore consequences that now loom just over the horizon.”
