ABSTRACT
The tourism and travel industry is such an industry that has developed as the biggest worldwide industry in the 20th century and is anticipated to grow quicker day by day and events have become a big way to gather large amount of media interest, and attracting venture and moreover political interest, and this also lays the role of events combining with tourism. Events are the significant spark in tourism industry. The Asian nations have a wonderful history of showing their societies and cultures through different events and having tourism prospects. Although it is of common knowledge that event tourism as an industry has equally optimistic and pessimistic impacts on destinations and their communities, the impact of properly planned events on tourism has been a reason of escalating significance for destination competitiveness because they add a mixture of attractions to the tourist. Due to this reason only event tourism became established as an independent discipline a few decades ago. The reason behind this study is to assess principally the idea of events and the tourism industry and the connection linking events and tourism through theoretical study. In this chapter, the nature, evolution, growth and expansion of event tourism, and future challenges are discussed.
