ABSTRACT
Fairs and festivals, kind of unmistakable occasions, are a fundamental piece of our life and regularly show the social capability of a network. India, prevalently known as the place that is known for captivating festivals, offers an assortment of reasonable celebrations, notable with cheerful mood and a plenitude of eagerness. Community-based events and celebrations improve the social and conventional inference of the destinations and strengthen the additional infrastructure advancement in neighborhoods. Events and festivals may not only be a force for fortifying existing agencies and organizations, but also for starting new ventures. The culture and customs of the community are supported and strengthened by most regional events. New sites and events are relived and recognized at old settings. Local festivals are available for anyone and throughout the community they are diverse and colourful. These community networks systems ensure an elevated level of societal connectivity by re-acquainting a sound social estimation with social orders. This chapter is an endeavor to examine the role of women in sustaining the 310cultural and financial assets, thereby distinguishing the uniqueness to help the folk potential of fairs and festivals of India on a global, national, and local level alongside the imperative key parameters of the tourism industry to attract more tourists towards the country. The study also recognizes appropriate guidelines for local people in sustaining the Folk potential of Fairs and Festivals in India.
