ABSTRACT

A linear economy approach brings many problems for the environment, exhausting resources and creating waste and pollution. One popular approach towards solving these problems is the use of waste as a resource, i.e., a circular economy (CE). Examining and evaluating CE key performance measures would support a transition towards CE philosophies. This research aims to develop a framework to access CE performance measures by taking the case of rubber waste from the automobile sector. Manufacturing of rubber and its end-of-life waste treatment emit a considerable amount of cancer-causing material and pollute the environment. CE’s performance measures relevant to rubber industries are identified by reviewing the relevant published articles and interviewing industry personnel involved in a similar field. Through a questionnaire-based survey from the field expert team, data have been gathered, which are further analyzed using a hybrid approach of analytic hierarchy process (AHP) and elimination and choice expressing reality (ELECTRE) method. The proposed model delivers a pathway to the policymakers/decision-makers for a deeper understanding of CE performance measurement, identifying the key performance measures for CE success, and a systemic transition towards CE.