ABSTRACT
The objective of this study is to analyze the strategies for entering the private urban transport services market managed by the multinational company Uber in the Guadalajara Metropolitan Area, the growth conditions in coverage, its influence on urban mobility movements, and the decline due to competition and finally to the 2020 pandemic. The objective of this chapter is to reveal information about the Uber company in Guadalajara, Jal, and its foray into the Mexican private transport market. The entry of Uber into the local metropolitan area of the Guadalajara market has experimented an impressive rise despite the conflicts with the traditional taxi systems of private transportation of passengers. However, the pandemic has suddenly turned down the increasing growth into a falling and decreasing phase. In the same way, the present document deepens in Uber from a strategic and economic point of view, where an approach is made to the service that this firm provides through its platform, could conceivably be a part of the same important market of different types of transport private in the Metropolitan Area of Guadalajara. As a result, 154the analysis of this work shows the determining factors that have placed Uber as one of the leading companies within its area of influence and ends with some recommendations on the conflicts that the firm presents when entering a new market in the location.
