ABSTRACT
In the 21st century, the involvement of social media in everyone’s life is increasing exponentially. The influence of social media is powerful in converting intentions into final buying. During the situations of disasters such as the Earthquake in Japan and Tsunami in 2011 and Typhoon Haiyan in the Philippines in 2013, social networking sites contributed significantly, and critical information regarding disasters was shared through social networking sites. Both the primary and secondary data were collected to frame the blueprint as well as construct the questionnaire. During the Pandemic COVID-19, social media use has grown exponentially. Social media’s roles can be further bifurcated as a source of information, a source of professional connection and a source of entertainment. The increase in the use of social media for Professional connection will lead to a reduction in social anxiety. The information spread over social media affects building cognitive anxiety.
