ABSTRACT
In the era of a digitally connected world where consumer behaviour is changing at unforeseeable speed; where innovation has no limit; where technology is evolving into newer forms every few millennia, all these factors are key reasons in crafting a dynamic business environment. This dynamic environment has created challenges for marketers to invent newer ways of drawing the attention of customers. It is this effort that has led marketers to turn towards virtual reality (VR), the newest buzzword in the marketing era, that is paving the way for marketers to develop new strategies to interact with customers and increase awareness towards their brands. Products and services devoted to the use of virtual reality (VR) have already been industrialized, and are being used by the day-to-day consumer. Industries such as health, tourism, automotive, entertainment, and sports, to name a few, have used VR in order to create a lasting presence in the mind of today's Internet-savvy consumer. The purpose of this article is to elucidate the key aspects of changing marketing strategy in light of changing technology and the increasing significance of VR in social media marketing.
