ABSTRACT
As the chapters in this volume show, focusing on the people will increase the startup success rate. One promising approach to address the low success rate is through managing human capital. Founders are typically taught to focus on product and business development when they are in the early-stage. However, this comes at an expense; people's issues get pushed to the bottom of priorities. Shifting the lens to focus on people will improve outcomes in the broader entrepreneurial ecosystem, including increased well-being, economic growth, and improved social justice.
