ABSTRACT
This study aims to determine the impact of Customers’ trust on online shopping amidst the COVID-19 pandemic in Dhaka, Bangladesh. Since the inception of the pandemic, a few industries have thrived and e-commerce is one of those industries. The research attempts to determine the factors which influence customer trust during the global pandemic and what kind of relationship customer trust has on online purchase intention. In order to attain these objectives, a sample of 171 respondents residing in Dhaka, Bangladesh were drawn. The sampling method adopted in this research was non-probability Convenience Sampling. To analyze the data, frequency analysis, multiple regression analysis and correlation analysis techniques have been used. The overall findings suggest that during the pandemic, recommendation and eWOM along with security and safety instills trust on the customers while website quality and size of the vendors are the least prioritized. This article also determines that there is a positive relationship between customer trust and online purchase intention. This study will provide an understanding for consumer behavior during the COVID-19 pandemic.
