ABSTRACT
The handloom sector is the sustainable, timeless, eco-friendly facet of the rich art and cultural heritage of India. Whereas with the technological evaluation, the handloom industry has dawdled due to lack of marketing and product modernization. From the last decade, the eCommerce industry is growing like a bush-fire and with the availability of the internet, people are preferring online shopping. The study is to understand and analyze the role of eCommerce on handloom weavers for selling products directly without the middlemen. The study provides primary level input for developing the bases for taking the decisions and has shown handloom weaver’s economic condition and their interest in selling products through the online platform.
A standard questionnaire has been used for surveying five major clusters of India and the conclusion is drawn based on the findings.
