ABSTRACT
India is known for its cuisine food and it is a very big part of our Indian Culture. India is also known for its cultural heritage and variety of foods. Every State has its specialty in terms of food and snacks. Indians do believe in dining out and taking snacks from food truck and restaurants. Indore is an education hub where students come from various parts of the country and they off and on go to restaurants or hotels. Indore is known for Poha, Jalebi, Samosa, Kachouri, Daal-Bafla and many more. Indore has places like Chhappan Dukan, Sarafa bazar, Rajbada etc which are full of small restaurants and Gumties having snacks and food stuff. This study is exploratory in nature in which factors have been identified which influence selection of restaurants. It is confined to Indore MP India which is the cleanest city of India for the fourth time consecutively. Sample size is 200 and Self-designed questionnaire has been used to collect data. For data analysis, Factor Analysis has been applied and seven factors have emerged after analysis.
