ABSTRACT
The COVID-19 forced governments worldwide to deploy contact-tracing apps as an integral part of their lockdown exit strategies. The challenge was mass users’ Adoption of tracing apps deployed. One such app was Aarogya Setu, deployed by the Indian Government. The initiative did not see an exciting response from most of the population in the initial phase. The Government had to change the approach after a while. The current study proposes a conceptual model establishing the theoretical connection among four critical factors: Innovation Resistance, Perceive Security, Perceived Risk, Privacy, and Co-production.
