ABSTRACT
This research paper discussed that how Instagram has become an approbatory platform for marketing a product or service. It mentions that however Instagram has become a good platform for promoting a product or service. It permits users to transfer media virtually in kind of new posts or stories, to love different users’ photos and videos and watch stories. Instagram conjointly permits users to discuss different user’s stories and to tag users on another posts furthermore. Through these likes and comments, marketers square measure ready to reach their audience; they will even communicate with their target audience. We’ve got known four major components that upon used properly will encourage be terribly fortunate for any complete selling over Instagram – Clear vision and sharp, Consistency, Familiarity with the four Ws (Who, Why, What, Where) of your audience and Clear clear-sighted
